SiliconAngle: Sigstr raises $5M to turn email signatures into a marketing tool
Companies make extensive use of email as part of their marketing efforts. But they’re not realizing the medium’s full potential, according to Indianapolis-based Sigstr Inc.
The startup is pioneering a unique approach to email marketing that helped it attract $5 million in funding from Hyde Park Venture Partners, Battery Ventures and several other notable investors today. Sigstr’s value proposition centers on its namesake cloud service, which enables companies to advertise through a largely overlooked channel: their employees’ email signatures.
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