MarTech: Sigstr Secures $5 Million Series A Funding to Build Next-Gen Marketing Platform
Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series A funding. The round, which will be used to fuel product innovation and hiring, was led by Hyde Park Venture Partners and included participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital.
The Series A funding will allow Sigstr to grow its product, sales and marketing teams, as well as develop its offerings further to meet the evolving needs of marketers across a range of industries.
At the time of announcing the latest funding round, Sigstr CEO Bryan Wade spoke to MarTech Series about the key areas that the company is focusing on. Bryan said that Sigstr is driving real marketing ROI for Event, Demand Gen and Account-Based Marketers. He mentioned, “Sigstr for Events allows event marketers to put 1:1 CTAs before, during and after an Event or Webinar. For example, SalesLoft leveraged Sigstr for their user conference, Rainmaker, and 1 out of every 8 registrations for that event came from a click-through on a Sigstr campaign running in the email signature.”
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