Crain’s: Ann Arbor startup gets $2.2 million in funding

Ann Arbor-based Give and Take Inc., a tech startup that allows employees at companies to better collaborate and share knowledge, announced Thursday morning that it has raised a seed funding round of $2.2 million and launched the beta version of its software platform, called Givitas.


The company raised the money from Ann Arbor-based RPM Ventures, Grand Rapids-based Grand Ventures, Detroit-based Invest Michigan, angel investors and Larry Freed, who has become the CEO.


The funding will be used to continued development of the Givitas platform, marketing and staffing.


Give and Take is based on research at the University of Michigan and the Wharton School at the University of Pennsylvania. Its founders are Wayne Baker, a professor at the Ross School of Business at UM; Cheryl Baker, Wayne Baker’s wife and co-creator of the Reciprocity Ring, an organizational exercise that has been sold to Fortune 500 companies and top business schools; and Adam Grant, a professor at Wharton.


Freed was the founder of ForeSee Results Inc., an Ann Arbor-based Web analytics company founded in 2001 as a joint venture of UM and Detroit-based Compuware Corp. It was sold in 2013 for 22 times its original investment.


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