Businesswire: Give and Take Launches with Mission to Help Enterprises Scale Knowledge Collaboration and Build Giving Cultures

Startup Closes $2.2M Seed Round Funding from RPM Ventures, Grand Ventures, Invest Michigan, and Larry Freed

ANN ARBOR, Mich.–(BUSINESS WIRE)–Give and Take, Inc., a startup that brings scalable knowledge collaboration technology to enterprises, today announced the launch of Givitas, its knowledge collaboration platform. The company has raised $2.2 million from investors including RPM Ventures, Grand Ventures, Invest Michigan, strategic angel investors, and Larry Freed, the CEO. The funding will fuel continued development of Givitas’ proprietary technology platform, expansion into new markets, and staffing.


Give and Take is rooted in cutting-edge academic research from the University of Michigan and Wharton School of Business showing that a giving culture leads to positive business outcomes like increased employee efficiency, productivity, retention, and engagement. Our work is inspired and influenced by the award-winning work of our founding team:


  • Dr. Wayne Baker: network science pioneer, University of Michigan Ross School of Business professor, author of Achieving Success Through Social Capital
  • Cheryl Baker: co-creator of the Reciprocity Ring; social capital and social science innovator
  • Dr. Adam Grant: organizational psychologist, Wharton professor, New York Times bestselling author of Give and Take


Give and Take will be led by President and CEO Larry Freed, also an investor in the company. Freed is a well-known entrepreneur, business leader, speaker, and author of Managing Forward and the bestseller Innovating Analytics. He’s best known for taking Ann Arbor-based customer experience analytics firm ForeSee from its inception in 2001 to a successful exit in 2013 that returned over 22 times the capital originally invested.


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